Magnificent data import (not really)

I received an unsolicited call today which illustrates some rather poor data munging

Caller: Can I speak to Mr Kirkby
Me: There’s nobody here of that name, sorry
Caller: Mr Stephen Kirkby
Me: No sorry you have the wrong number
Caller: Is that The Software Development Company?
Me: Yes
Caller: Sorry  I must have been given the incorrect personal details

Damn right she had as my postal address includes the nearest town – “Kirkby Stephen”

Caller: I’m ringing to offer you some excellent free marketing services exclusively aimed at selected companies in Yorkshire
Me: That’s handy as I am not located in Yorkshire – Goodbye …

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